Bullet Key Chains

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Project Features

Project Details

  • PayPal ecommerce
  • Search engine optimization
  • Custom product photography
  • Google Analytics
  • Google Webmaster Tools
  • Google AdWords
  • FREE Keychains! 
See it for yourself
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Looking for a really cool military round bullet keychain to hang from your keychain or wallet chain? Check out our military Mauser and surplus 30-06 bullet keychains! These are made from actual military surplus ammunition cartridges!


Bullet Keychains was a fun website design that also included some heavy SEO, photography and integration with paypal, Google Analytics, Google Webmaster Tools and Google AdWords.

Originally the website had started out as a single page site with the sole purpose of selling bullet keychains VIA the PayPal gateway. We soon discovered that the single page website was not very search engine friendly so we broke the content out into individual pages, got the Google "best practices" documentation in front of us and started optimizing the website content for better search visibility.

Guess what? The site jumped from about 70th position right up to the second page of results. Not a perfect situation, but we will improve that on our second round of optimization.  

We also got to see some really cool guns during the photo shoot!